Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Struggle with Holiday Season Capacity Limits

Amazon Sellers Struggle with Holiday Season Capacity Limits

This article addresses the sudden storage limit reduction faced by Amazon sellers. It analyzes the impact and reasons behind these restrictions and provides several effective expansion strategies, including contacting account managers, opening cases in Seller Central, and utilizing AGL services. It also emphasizes the importance of improving the IPI score and offers additional suggestions to help sellers effectively cope with storage challenges and achieve sales growth during the peak season. Aiming to assist sellers in navigating storage constraints and maximizing their potential during the high-demand period.

12/30/2025 Logistics
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Amazon Top Seller Packable Files for Bankruptcy

Amazon Top Seller Packable Files for Bankruptcy

Top Amazon seller Packable is on the verge of bankruptcy due to failed financing, laying off over 20% of its workforce. Over-reliance on the Amazon platform, the fading pandemic dividend, a capital winter, and a strategic error of prioritizing expansion over profits are the main reasons for its downfall. This case serves as a warning to cross-border e-commerce sellers, highlighting the need for diversified channels, improved profitability, and optimized operating models. They need to focus on building sustainable businesses rather than chasing rapid growth.

12/30/2025 Logistics Industry Insights
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IATA Expands Sustainability Program for Greener Aviation

IATA Expands Sustainability Program for Greener Aviation

IATA's IEnvA environmental assessment program reached a significant milestone, with the 27th Environmental Oversight Committee meeting focusing on training, standard updates, and project expansion. The aim is to enhance airlines' environmental performance and unlock new opportunities for sustainable development. By simplifying registration and integrating assessment projects, IATA helps companies build a more comprehensive sustainability system, jointly painting a green blueprint for the aviation industry. This initiative promotes environmental best practices and encourages airlines to improve their environmental footprint through a structured and recognized framework.

12/30/2025 Logistics Industry Insights
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China's Express Delivery Sector Booms Amid Rising Competition

China's Express Delivery Sector Booms Amid Rising Competition

The express delivery industry in China is currently experiencing rapid growth, showcasing significant market potential. However, the swift expansion of the franchise system has also led to a phenomenon of pseudo-growth. The industry faces multiple challenges, including low market concentration and declining profit margins. To better seize investment opportunities, it is crucial to focus on key indicators such as growth rates of parcel volume, overall network profits, integration of delivery points, and profitability of franchisees. While maintaining caution, we should adapt flexibly to market fluctuations and aim to capture promising opportunities in industry development.

07/28/2025 Logistics
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Bonito Airport Emerges As Key Air Cargo Hub in Brazil

Bonito Airport Emerges As Key Air Cargo Hub in Brazil

Bonito Airport (BYO) is a significant air transportation node in Mato Grosso do Sul, Brazil. Although currently a non-customs airport, it holds immense potential for connecting the inland region with the outside world. With the growth of local tourism and agriculture, the airport is expected to upgrade to a customs airport, facilitating international trade. This article provides an in-depth analysis of Bonito Airport's geographical location, strategic importance, and future development prospects, offering valuable reference information for businesses. It highlights the airport's role in regional development and its potential for future expansion.

09/29/2025 Airport Codes
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Chinas Hami Model Boosts Coal Logistics Via Containerized Rail

Chinas Hami Model Boosts Coal Logistics Via Containerized Rail

This paper explores the advantages of rail container transportation in the coal industry, using the successful case of the Hami Freight Center of Urumqi Railway Bureau as a basis. It analyzes its experience in market expansion, full-process logistics services, information platform construction, equipment support and maintenance, and "point-to-point" fast freight trains. The Hami model provides valuable lessons for other regions, and rail container transportation has broad application prospects in the coal industry. The paper highlights the key elements contributing to the success of this model and its potential for wider adoption.

09/26/2025 Logistics
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Queen Alia Airport Strengthens Middle Eastern Aviation Hub Status

Queen Alia Airport Strengthens Middle Eastern Aviation Hub Status

Queen Alia International Airport (AMM) in Amman is a vital aviation hub in Jordan. This paper analyzes its operations, strategic importance, and future potential from a data-driven perspective. With an annual throughput of 9 million passengers, the airport has received the “Best Airport in the Middle East” award. While facing challenges, it also benefits from the growth of Jordan's tourism industry and the expansion of the Middle Eastern aviation market. By leveraging data-driven decision-making, the airport can continuously improve its service quality and operational efficiency.

09/26/2025 Airport Codes
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Chinas Ecommerce Boom Drives Air Cargo Demand

Chinas Ecommerce Boom Drives Air Cargo Demand

Logistics giants like JD.com, SF Express, and YTO Express are increasing their investments in air cargo by building or expanding their fleets and constructing air hubs to seize the air logistics market. Their strategic layouts differ: SF Express aims to solidify its leading position, JD.com focuses on integrated supply chain synergy, and YTO Express targets international market expansion. Air logistics has become crucial for logistics companies to achieve differentiated competition and improve service quality. This intensified competition will likely lead to innovations and advancements in the air cargo sector.

09/28/2025 Logistics Industry Insights
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Fedex Boosts Asiapacific Ecommerce with Australia NZ Upgrades

Fedex Boosts Asiapacific Ecommerce with Australia NZ Upgrades

FedEx expands its International Connect Plus (FICP) service to Australia and New Zealand, aiming to enhance the international competitiveness of e-commerce businesses in both countries. FICP, a day-definite international shipping service, will provide local SMEs with faster and more efficient cross-border logistics solutions, helping them seize the significant growth opportunities in the Asia-Pacific e-commerce market. This expansion offers improved transit times and reliability for shipments between these regions and key global markets, benefiting businesses seeking to expand their reach and improve customer satisfaction.

11/03/2025 Logistics
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